PhC OFF Logo
Role
Designer
Industry
Art
Duration
1 Week
Client
PhC CapalbioFotografia
Year
2021
CapalbioFotografia is an international photography festival rooted in the landscape of South Tuscany. With over 15 years of exhibitions featuring renowned photographers, the festival has long fostered dialogue between emerging and established artists.
In 2021, a new "OFF" section was introduced — dedicated to young talents and site-specific projects. The challenge was to expand the original logo, designed in 2009, by integrating a new element without disrupting the visual continuity or institutional character of the existing identity.
The OFF logotype was conceived as a complement to the main logo's minimalist, modernist lines — a typographic counterpoint that nods to craftsmanship and historical depth. Set in Garamond, a humanist serif celebrated for its elegance and legibility, it brings a tactile, artisanal quality that contrasts with the clean sans-serif of the primary mark, yet harmonizes with it. The result is a cohesive identity system that bridges past and present, reflecting photography as both a contemporary art form and a time-honored craft.
